RELAY logo

RELAY

Pre-owned footwear for athletes. Richmond, Virginia. Runs on Shopify Plus.

RELAY is a Richmond, Virginia brand selling pre-owned footwear for athletes on Shopify Plus. dtcmvp estimates its revenue across all channels at $10M to $15M a year. Its store lists 5,000+ products, priced from $56 to $140. It sells direct and sells on Amazon. It employs 11 to 50 people and runs 19 apps from the Shopify App Store across 9 categories. It spends about $15K to $17.5K a month on those apps and added 2 in the last year.

Revenue

Total revenue · est.
$10M to $15M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
5,000+
Counted on the storefront
Typical price
$56 to $140
Most products fall in this range

Product types as RELAY files them in its own catalogue.

What RELAY runs on Shopify

19 apps from the Shopify App Store, across 9 categories.

Search, upsell & discovery4Other3Affiliates & influencers3Product reviews2Helpdesk2Email & SMS marketing2Shipping, returns & order tracking1Page building1Subscriptions1

Estimated app spend: about $15K to $17.5K a month. 2 apps added in the last year.

Seen running on the storefront:CriteoElevar Conversion TrackingGGorgiasKlaviyoLoop Returns & ExchangesOkendoRedo
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where RELAY sells

Direct, relaygoods.comAmazon

Competitors

  1. running and trail shoes

  2. 361 Degrees

    running shoes at similar price

  3. OFFLIMITS

    running shoes value

  4. Khazanay

    pre-loved running shoes reseller

  5. running shoe reseller

  6. running shoe reseller

  7. Van Dyke and Bacon

    running shoe reseller

  8. running brands reseller

  9. DISTRICT ONE NY

    used sneakers reseller

  10. Syndicate LA

    pre-owned sneakers

how we pick competitors

What is RELAY's revenue?

dtcmvp estimates RELAY's revenue across all channels at $10M to $15M a year.

What apps does RELAY use on Shopify?

RELAY runs 19 apps from the Shopify App Store across 9 categories: Product reviews, Other, Affiliates & influencers, Helpdesk, Email & SMS marketing, Shipping, returns & order tracking, Page building, Search, upsell & discovery, Subscriptions. Seen running on its storefront: Criteo, Elevar Conversion Tracking, Gorgias, Klaviyo, Loop Returns & Exchanges, Okendo, Redo.

Who are RELAY's competitors?

The Shopify brands closest to RELAY are Mount to Coast, 361 Degrees, OFFLIMITS, Khazanay and Shoe Mill.

Updated 2026-10-26. Method notes and every source: how we count →