Passenger logo

Passenger

Outdoor and responsible clothing. Bradford, England. Runs on Shopify Plus.

Passenger is a Bradford, England brand selling outdoor and responsible clothing on Shopify Plus. Its store lists 248 products, mostly womens fleece, womens jacket and mens jacket, priced from $25 to $180. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 23 apps from the Shopify App Store across 8 categories. It spends about $95K to $100K a month on those apps.

The store

Products listed
248
Counted on the storefront
Typical price
$25 to $180
Most products fall in this range
Womens Fleece28Womens Jacket22Mens Jacket18Beanie17Mens T-Shirt12Gloves12

Product types as Passenger files them in its own catalogue.

What Passenger runs on Shopify

23 apps from the Shopify App Store, across 8 categories.

Other12Email & SMS marketing2Search, upsell & discovery2Affiliates & influencers2Shipping, returns & order tracking2Page building1Helpdesk1Product reviews1

Estimated app spend: about $95K to $100K a month.

See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Passenger sells

Direct, passenger-clothing.comRetailAmazonWholesale

Competitors

  1. Sherpa Adventure Gear

    both sell outdoor knit hats and fleece

  2. both sell casual outdoor apparel

  3. both sell wool outdoor apparel for all

  4. both sell outdoor base layers and outerwear

  5. both sell fleece and outdoor jackets

  6. ROA

    both sell outdoor technical apparel

  7. Gramicci

    both sell outdoor-inspired casual wear

  8. both sell functional travel/outdoor apparel

  9. both sell casual outdoor-lifestyle apparel

  10. Steady Hands

    both sell knit casual layers

how we pick competitors

What apps does Passenger use on Shopify?

Passenger runs 23 apps from the Shopify App Store across 8 categories: Other, Page building, Email & SMS marketing, Search, upsell & discovery, Helpdesk, Affiliates & influencers, Product reviews, Shipping, returns & order tracking.

Who are Passenger's competitors?

The Shopify brands closest to Passenger are Sherpa Adventure Gear, Salty Crew, Johnson Woolen Mills, Ridge Merino and Free Country.

Updated 2026-10-22. Method notes and every source: how we count →