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Nutricost

Iron tablets, multivitamin capsules, iron for women, tribulus capsules, apple pectin powder. Vineyard, Utah.

nutricost.com →LinkedIn →

Nutricost is a Vineyard, Utah brand selling iron tablets, multivitamin capsules, iron for women, tribulus capsules, apple pectin powder on Shopify. dtcmvp estimates its revenue across all channels at $1B to $1.25B a year. Its store lists 760 products, mostly supplement, vitamins & supplements and water bottles, priced from $12 to $61. It sells direct and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 39 apps from the Shopify App Store across 11 categories. It spends about $22.5K to $25K a month on those apps.

Revenue

Total revenue · est.
$1B to $1.25B
dtcmvp estimateconfidence Ahow we count

The store

Products listed
760
Counted on the storefront
Typical price
$12 to $61
Most products fall in this range
Supplement159Vitamins & Supplements16Water Bottles1

Product types as Nutricost files them in its own catalogue.

What Nutricost runs on Shopify

39 apps from the Shopify App Store, across 11 categories.

Other11Search, upsell & discovery8Product reviews5Subscriptions3Email & SMS marketing2Affiliates & influencers2Loyalty, store credit & gift cards2Page building2Shipping, returns & order tracking2Advertising & analytics1Helpdesk1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:AttentiveJudge.me Product Reviews AppKlaviyoMicrosoft ClarityRecharge Subscriptions AppRedoShogun
See which 39 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Nutricost sells

Direct, nutricost.comRetailAmazonWholesale

Competitors

  1. Doctor's Best

    value-priced creatine, magnesium, vitamins

  2. Piping Rock

    low-priced broad supplements

  3. Swanson Vitamins

    broad supplement range at value

  4. Optimum Nutrition

    creatine and whey

  5. ESN

    value sports supplements

  6. Jarrow Formulas

    practitioner-style broad supplement line

  7. Jamieson Vitamins

    vitamins for everyone at low price

  8. Nature's Way

    vitamins and herbals

  9. Nature Made

    mainstream vitamins

  10. Nutrabolt

    creatine and pre-workout

how we pick competitors

What is Nutricost's revenue?

dtcmvp estimates Nutricost's revenue across all channels at $1B to $1.25B a year.

What apps does Nutricost use on Shopify?

Nutricost runs 39 apps from the Shopify App Store across 11 categories: Other, Search, upsell & discovery, Email & SMS marketing, Product reviews, Affiliates & influencers, Loyalty, store credit & gift cards, Advertising & analytics, Page building, Helpdesk, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: Attentive, Judge.me Product Reviews App, Klaviyo, Microsoft Clarity, Recharge Subscriptions App, Redo, Shogun.

Who are Nutricost's competitors?

The Shopify brands closest to Nutricost are Doctor's Best, Piping Rock, Swanson Vitamins, Optimum Nutrition and ESN.

Updated 2026-10-28. Method notes and every source: how we count →