New Chapter logo

New Chapter

Vitamins and supplements. Brattleboro, Vermont. Runs on Shopify Plus.

New Chapter is a Brattleboro, Vermont brand selling vitamins and supplements on Shopify Plus. Its store lists 104 products, mostly herbals, multivitamin and minerals, priced from $18 to $72. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 18 apps from the Shopify App Store across 9 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
104
Counted on the storefront
Typical price
$18 to $72
Most products fall in this range
Herbals34Multivitamin21Minerals11Probiotic9Omegas5Mushrooms3

Product types as New Chapter files them in its own catalogue.

What New Chapter runs on Shopify

18 apps from the Shopify App Store, across 9 categories.

Other7Product reviews3Search, upsell & discovery2Email & SMS marketing1Subscriptions1Loyalty, store credit & gift cards1Advertising & analytics1Helpdesk1Page building1

Estimated app spend: about $10K to $12.5K a month.

See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where New Chapter sells

Direct, newchapter.comRetailAmazonWholesale

Competitors

  1. Rainbow Light

    multivitamins, herbals for women, men, kids

  2. herbal quality supplements

  3. vitamins for all

  4. broad supplements

  5. Vital Nutrients

    probiotics and multis

  6. herbals and vitamins

  7. NatureWise

    vitamins and herbals

  8. supplements

  9. vitamins for families

  10. mainstream vitamins

how we pick competitors

What apps does New Chapter use on Shopify?

New Chapter runs 18 apps from the Shopify App Store across 9 categories: Product reviews, Email & SMS marketing, Subscriptions, Other, Loyalty, store credit & gift cards, Advertising & analytics, Helpdesk, Page building, Search, upsell & discovery.

Who are New Chapter's competitors?

The Shopify brands closest to New Chapter are Rainbow Light, Gaia Herbs, Country Life Vitamins, Source Naturals and Vital Nutrients.

Updated 2026-10-29. Method notes and every source: how we count →