Mint Velvet logo

Mint Velvet

Women's clothing and accessories. High Wycombe, England. Runs on Shopify Plus.

Mint Velvet is a High Wycombe, England brand selling women's clothing and accessories on Shopify Plus. dtcmvp estimates its revenue across all channels at $150M to $200M a year. Its store lists 1,639 products, mostly tops, dresses and jackets, priced from $32 to $199. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 9 apps from the Shopify App Store across 6 categories. It spends about $40K to $45K a month on those apps.

Revenue

Total revenue · est.
$150M to $200M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
1,639
Counted on the storefront
Typical price
$32 to $199
Most products fall in this range
Tops324Dresses249Jackets137Trousers136Skirts80Jeans69

Product types as Mint Velvet files them in its own catalogue.

What Mint Velvet runs on Shopify

9 apps from the Shopify App Store, across 6 categories.

Other4Search, upsell & discovery1Affiliates & influencers1Page building1Email & SMS marketing1Helpdesk1

Estimated app spend: about $40K to $45K a month.

Seen running on the storefront:Elevar Conversion TrackingZendesk
See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Mint Velvet sells

Direct, mintvelvet.comRetailAmazonWholesale

Competitors

  1. Jigsaw

    UK womenswear knitwear and dresses

  2. Cue

    women's workwear and knitwear

  3. women's dresses and knitwear

  4. YAYA

    knits and dresses

  5. JOSEPH

    coats, knitwear, dresses

  6. Sanctuary Clothing

    women's tops and jackets

  7. dresses, knitwear, coats

  8. dresses, knitwear, jackets

  9. dresses and knitwear

  10. women's jackets and sweaters

how we pick competitors

What is Mint Velvet's revenue?

dtcmvp estimates Mint Velvet's revenue across all channels at $150M to $200M a year.

What apps does Mint Velvet use on Shopify?

Mint Velvet runs 9 apps from the Shopify App Store across 6 categories: Other, Search, upsell & discovery, Affiliates & influencers, Page building, Email & SMS marketing, Helpdesk. Seen running on its storefront: Elevar Conversion Tracking, Zendesk.

Who are Mint Velvet's competitors?

The Shopify brands closest to Mint Velvet are Jigsaw, Cue, Scanlan Theodore, YAYA and JOSEPH.

Updated 2026-10-22. Method notes and every source: how we count →