MILLY logo

MILLY

Cocktail dresses, day dresses, separates, and swim. New York, New York. Runs on Shopify Plus.

MILLY is a New York, New York brand selling cocktail dresses, day dresses, separates, and swim on Shopify Plus. Its store lists 636 products, mostly sportswear-dress, knit top and knit dress, priced from $88 to $650. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 19 apps from the Shopify App Store across 9 categories. It spends about $115K to $120K a month on those apps.

The store

Products listed
636
Counted on the storefront
Typical price
$88 to $650
Most products fall in this range
Sportswear-Dress133Knit Top44Knit Dress42one-piece39Pants35bikini-bottom29

Product types as MILLY files them in its own catalogue.

What MILLY runs on Shopify

19 apps from the Shopify App Store, across 9 categories.

Other7Email & SMS marketing3Advertising & analytics2Product reviews2Helpdesk1Affiliates & influencers1Shipping, returns & order tracking1Search, upsell & discovery1Page building1

Estimated app spend: about $115K to $120K a month.

Seen running on the storefront:AttentiveGorgiasKlaviyoNostoOkendoShogun
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where MILLY sells

Direct, milly.comAmazonWholesale

Competitors

  1. both designer dresses and separates

  2. both dresses, blazers premium

  3. both dresses and skirts

  4. both occasion dresses designer

  5. both coats, skirts, dresses

  6. both dresses and jumpsuits

  7. Christy Dawn

    both dresses and knitwear

  8. both polished dresses and jackets

  9. both occasion dresses

  10. both premium dresses and trousers

how we pick competitors

What apps does MILLY use on Shopify?

MILLY runs 19 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Advertising & analytics, Product reviews, Helpdesk, Affiliates & influencers, Shipping, returns & order tracking, Search, upsell & discovery, Page building. Seen running on its storefront: Attentive, Gorgias, Klaviyo, Nosto, Okendo, Shogun.

Who are MILLY's competitors?

The Shopify brands closest to MILLY are Ramy Brook, Cinq à Sept, SIR., Diane von Furstenberg and A.L.C..

Updated 2026-10-22. Method notes and every source: how we count →