Mill Rock East logo

Mill Rock East

Custom birthstone jewelry and engraved gifts. Old Saybrook, Connecticut.

Mill Rock East is a Old Saybrook, Connecticut brand selling custom birthstone jewelry and engraved gifts on Shopify. Its store lists 249 products, mostly charms, bracelets and necklaces, priced from $24 to $136. It sells direct and sells on Amazon. It employs 11 to 50 people and runs 7 apps from the Shopify App Store across 5 categories. It spends about $12.5K to $15K a month on those apps and added 1 in the last year.

The store

Products listed
249
Counted on the storefront
Typical price
$24 to $136
Most products fall in this range
Charms99Bracelets70Necklaces28Anklets10Rings4Jewelry Box1

Product types as Mill Rock East files them in its own catalogue.

What Mill Rock East runs on Shopify

7 apps from the Shopify App Store, across 5 categories.

Other2Product reviews2Email & SMS marketing1Shipping, returns & order tracking1Search, upsell & discovery1

Estimated app spend: about $12.5K to $15K a month. 1 app added in the last year.

See which 7 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Mill Rock East sells

Direct, millrockeast.comAmazon

Competitors

  1. Maya Brenner

    personalized birthstone necklaces

  2. personalized engraved jewelry

  3. birthstone charm jewelry

  4. MyAZGold

    name necklaces and baby bracelets

  5. Legacy Touch

    keepsake personalized jewelry

  6. Pancharmbracelets

    charm bracelets

  7. Katie Waltman Jewelry

    charms for women and kids

  8. Kyle Cavan

    charms and pendants

  9. birthstone and zodiac jewelry

  10. low-priced necklaces and bracelets

how we pick competitors

What apps does Mill Rock East use on Shopify?

Mill Rock East runs 7 apps from the Shopify App Store across 5 categories: Other, Product reviews, Email & SMS marketing, Shipping, returns & order tracking, Search, upsell & discovery.

Who are Mill Rock East's competitors?

The Shopify brands closest to Mill Rock East are Maya Brenner, Customima, Stella & Dot, MyAZGold and Legacy Touch.

Updated 2026-10-22. Method notes and every source: how we count →