Manduka logo

Manduka

Yoga mats, apparel and accessories. El Segundo, California. Runs on Shopify Plus.

Manduka is a El Segundo, California brand selling yoga mats, apparel and accessories on Shopify Plus. Its store lists 88 products, mostly mats, props and apparel, priced from $22 to $144. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 42 apps from the Shopify App Store across 9 categories. It spends about $25K to $30K a month on those apps.

The store

Products listed
88
Counted on the storefront
Typical price
$22 to $144
Most products fall in this range
Mats23Props23Apparel21Mat Carriers7Accessories6Towels5

Product types as Manduka files them in its own catalogue.

What Manduka runs on Shopify

42 apps from the Shopify App Store, across 9 categories.

Other20Affiliates & influencers5Product reviews5Email & SMS marketing3Advertising & analytics2Helpdesk2Shipping, returns & order tracking2Search, upsell & discovery2Page building1

Estimated app spend: about $25K to $30K a month.

Seen running on the storefront:AttentiveConsentmo GDPR ComplianceElevar Conversion TrackingGorgiasGOVX ID Exclusive DiscountsKlaviyo
See which 42 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Manduka sells

Direct, manduka.comRetailAmazonWholesale

Competitors

  1. yoga mats and props for everyone

  2. yoga mats, pilates kits, foam rollers

  3. pilates equipment

  4. balance and studio fitness props

  5. pilates accessories, apparel for women

  6. foam rollers and recovery

  7. yoga mat, training accessories

  8. activewear and fitness for women

  9. yoga mats, studio equipment

  10. pilates accessories and apparel

how we pick competitors

What apps does Manduka use on Shopify?

Manduka runs 42 apps from the Shopify App Store across 9 categories: Other, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Product reviews, Helpdesk, Shipping, returns & order tracking, Page building, Search, upsell & discovery. Seen running on its storefront: Attentive, Consentmo GDPR Compliance, Elevar Conversion Tracking, Gorgias, GOVX ID Exclusive Discounts, Klaviyo.

Who are Manduka's competitors?

The Shopify brands closest to Manduka are Gaiam, Bala, Balanced Body, BOSU and PVOLVE.

Updated 2026-10-29. Method notes and every source: how we count →