Little Unicorn logo

Little Unicorn

Blankets, bibs, hooded towels, and nursery essentials for children and families. Logan, Utah. Runs on Shopify Plus.

Little Unicorn is a Logan, Utah brand selling blankets, bibs, hooded towels, and nursery essentials for children and families on Shopify Plus. Its store lists 735 products, mostly swaddle blanket, crib sheet and baby quilt, priced from $25 to $120. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 14 apps from the Shopify App Store across 7 categories. It spends about $1.5K to $2K a month on those apps.

The store

Products listed
735
Counted on the storefront
Typical price
$25 to $120
Most products fall in this range
Swaddle Blanket119Crib Sheet78Baby Quilt55Original Quilt41Quilted Throw32Classic Bib23

Product types as Little Unicorn files them in its own catalogue.

What Little Unicorn runs on Shopify

14 apps from the Shopify App Store, across 7 categories.

Other4Email & SMS marketing3Product reviews2Affiliates & influencers2Helpdesk1Shipping, returns & order tracking1Search, upsell & discovery1

Estimated app spend: about $1.5K to $2K a month.

Seen running on the storefront:AttentiveBazaarvoice Ratings & Reviews
See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Little Unicorn sells

Direct, littleunicorn.comAmazonWholesale

Competitors

  1. baby blankets, swaddles and gifts at similar price

  2. baby sleep and blankets, premium quality

  3. swaddles and nursery basics

  4. baby essentials and covers

  5. crib bedding and baby blankets

  6. KIANAO

    bamboo blankets and baby gear

  7. Mabel & Fox

    swaddles, blankets and nursery storage

  8. baby textiles and nursery items

  9. Snuz

    swaddles and baby bedding

  10. Emerson and Friends

    bamboo blankets and baby essentials

how we pick competitors

What apps does Little Unicorn use on Shopify?

Little Unicorn runs 14 apps from the Shopify App Store across 7 categories: Email & SMS marketing, Product reviews, Other, Affiliates & influencers, Helpdesk, Shipping, returns & order tracking, Search, upsell & discovery. Seen running on its storefront: Attentive, Bazaarvoice Ratings & Reviews.

Who are Little Unicorn's competitors?

The Shopify brands closest to Little Unicorn are Lou Lou & Company, Woolino, Snuggle Me Organic, Copper Pearl and Lambs & Ivy.

Updated 2026-10-22. Method notes and every source: how we count →