imogene + willie logo

imogene + willie

Blue jeans. Nashville, Tennessee. Runs on Shopify Plus.

imogene + willie is a Nashville, Tennessee brand selling blue jeans on Shopify Plus. Its store lists 640 products, mostly graphic tees, socks and hats, priced from $42 to $325. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 12 apps from the Shopify App Store across 6 categories. It spends about $20K to $22.5K a month on those apps.

The store

Products listed
640
Counted on the storefront
Typical price
$42 to $325
Most products fall in this range
graphic tees84socks48hats34women's knits32bandanas29men's pants24

Product types as imogene + willie files them in its own catalogue.

What imogene + willie runs on Shopify

12 apps from the Shopify App Store, across 6 categories.

Other5Email & SMS marketing2Advertising & analytics2Loyalty, store credit & gift cards1Helpdesk1Shipping, returns & order tracking1

Estimated app spend: about $20K to $22.5K a month.

Seen running on the storefront:GladlyKlaviyoMicrosoft ClarityTriple Whale
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where imogene + willie sells

Direct, imogeneandwillie.comRetailWholesale

Competitors

  1. jeans, tees, jackets for women and men

  2. jeans and jackets

  3. Gramicci

    casual heritage-style pants and jackets

  4. derschutze

    denim and tees

  5. vintage-style women's clothing

  6. heritage jackets and socks

  7. casual tees, flannels for men and women

  8. American Rag Cie

    denim, jackets, sweaters

  9. FULLCOUNT

    denim, sweatshirts, tees

  10. [BLANKNYC]

    jeans, jackets, sweaters

how we pick competitors

What apps does imogene + willie use on Shopify?

imogene + willie runs 12 apps from the Shopify App Store across 6 categories: Other, Email & SMS marketing, Loyalty, store credit & gift cards, Helpdesk, Advertising & analytics, Shipping, returns & order tracking. Seen running on its storefront: Gladly, Klaviyo, Microsoft Clarity, Triple Whale.

Who are imogene + willie's competitors?

The Shopify brands closest to imogene + willie are One Teaspoon, Robin's Jean, Gramicci, derschutze and Magnolia Pearl Clothing.

Updated 2026-10-22. Method notes and every source: how we count →