Hooey logo

Hooey

Hats, shorts, shirts and more, including Roughy, Punchy, and American Made collections. Spring Branch, Texas. Runs on Shopify Plus.

Hooey is a Spring Branch, Texas brand selling hats, shorts, shirts and more, including Roughy, Punchy, and American Made collections on Shopify Plus. Its store lists 2,692 products, mostly hats, shirts men and shirts women, priced from $17 to $85. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 19 apps from the Shopify App Store across 8 categories. It spends about $15K to $17.5K a month on those apps.

The store

Products listed
2,692
Counted on the storefront
Typical price
$17 to $85
Most products fall in this range
Hats935Shirts Men391Shirts Women132Shirts Youth114Hoodies Men112Wallets Men108

Product types as Hooey files them in its own catalogue.

What Hooey runs on Shopify

19 apps from the Shopify App Store, across 8 categories.

Other8Search, upsell & discovery4Product reviews2Loyalty, store credit & gift cards1Affiliates & influencers1Email & SMS marketing1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $15K to $17.5K a month.

Seen running on the storefront:KlaviyoYotpo
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Hooey sells

Direct, getyourhooey.comRetailAmazonWholesale

Competitors

  1. Ely Cattleman

    western apparel and hats

  2. Panhandle Slim

    western shirts

  3. Tin Haul

    western wear

  4. western hats belts

  5. hats and polos outdoorsy

  6. caps and tees

  7. western wear

  8. western wear

  9. western apparel

  10. hats and fan apparel

how we pick competitors

What apps does Hooey use on Shopify?

Hooey runs 19 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Loyalty, store credit & gift cards, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Subscriptions. Seen running on its storefront: Klaviyo, Yotpo.

Who are Hooey's competitors?

The Shopify brands closest to Hooey are Ely Cattleman, Panhandle Slim, Tin Haul, The Boot Jack and BURLEBO.

Updated 2026-10-22. Method notes and every source: how we count →