Heroes & Villains logo

Heroes & Villains

Apparel and accessories from Star Wars, Marvel, DC Comics, and Disney. Irving, Texas. Runs on Shopify Plus.

heroesvillains.com →LinkedIn →

Heroes & Villains is a Irving, Texas brand selling apparel and accessories from Star Wars, Marvel, DC Comics, and Disney on Shopify Plus. Its store lists 599 products, mostly t-shirt, hoodie and bomber jacket, priced from $25 to $120. It sells direct and through retail and wholesale and sells on Amazon. It employs 1 to 10 people and runs 18 apps from the Shopify App Store across 9 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
599
Counted on the storefront
Typical price
$25 to $120
Most products fall in this range
T-Shirt277Hoodie40Bomber Jacket23Backpack21Button-Down14Flex Fit Hat13

Product types as Heroes & Villains files them in its own catalogue.

What Heroes & Villains runs on Shopify

18 apps from the Shopify App Store, across 9 categories.

Other5Advertising & analytics3Email & SMS marketing2Helpdesk2Product reviews2Page building1Shipping, returns & order tracking1Loyalty, store credit & gift cards1Search, upsell & discovery1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:AttentiveGorgiasInstafeedKlaviyoMicrosoft ClaritySmileTriple Whale
See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Heroes & Villains sells

Direct, heroesvillains.comRetailAmazonWholesale

Competitors

  1. 100 Thieves

    both sell licensed-style hoodies, snapbacks and tees

  2. Shark Robot

    both sell fandom merch for fans

  3. Cool Shirtz

    both sell pop-culture graphic tees and hoodies

  4. Crazy Dog T-Shirts

    both sell graphic tees for fans

  5. Out of Print

    both sell fan-oriented tees and tote bags

  6. Top Gun Store

    both sell licensed-style bomber jackets and hoodies

  7. LTTStore

    both sell fan merch tees, hoodies and backpacks

  8. Top Dawg Entertainment

    both sell fan merch hoodies and hats

  9. Pierce The Veil

    both sell fan merch tees and hoodies

  10. Portland Gear

    both sell bags and backpacks for fans

how we pick competitors

What apps does Heroes & Villains use on Shopify?

Heroes & Villains runs 18 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Advertising & analytics, Helpdesk, Product reviews, Page building, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Search, upsell & discovery. Seen running on its storefront: Attentive, Gorgias, Instafeed, Klaviyo, Microsoft Clarity, Smile, Triple Whale.

Who are Heroes & Villains's competitors?

The Shopify brands closest to Heroes & Villains are 100 Thieves, Shark Robot, Cool Shirtz, Crazy Dog T-Shirts and Out of Print.

Updated 2026-10-22. Method notes and every source: how we count →