Feature logo

Feature

Sneakers, apparel, and lifestyle products from more than 120 brands. Las Vegas, Nevada. Runs on Shopify Plus.

Feature is a Las Vegas, Nevada brand selling sneakers, apparel, and lifestyle products from more than 120 brands on Shopify Plus. Its store lists 5,000+ products, mostly t-shirts, footwear and headwear, priced from $55 to $845. It sells direct and through retail. It employs 51 to 200 people and runs 26 apps from the Shopify App Store across 9 categories. It spends about $35K to $40K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$55 to $845
Most products fall in this range
T-Shirts1,138Footwear738Headwear503Hoodies/Fleece378Pants363Accessories249

Product types as Feature files them in its own catalogue.

What Feature runs on Shopify

26 apps from the Shopify App Store, across 9 categories.

Product reviews10Other7Search, upsell & discovery2Shipping, returns & order tracking2Email & SMS marketing1Affiliates & influencers1Advertising & analytics1Helpdesk1Loyalty, store credit & gift cards1

Estimated app spend: about $35K to $40K a month.

Seen running on the storefront:Attentiveimpact.com Affiliate MarketingMicrosoft Clarity
See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Feature sells

Direct, feature.comRetail

Competitors

  1. sneaker and streetwear boutique reseller

  2. sneaker streetwear retailer

  3. sneaker boutique with apparel

  4. sneaker and streetwear retailer

  5. Request Boutique

    streetwear boutique reseller

  6. sneaker boutique multi-brand

  7. ShopNiceKicks.com

    sneaker streetwear retailer

  8. sneaker streetwear reseller

  9. sneaker streetwear reseller

  10. sneaker streetwear reseller

how we pick competitors

What apps does Feature use on Shopify?

Feature runs 26 apps from the Shopify App Store across 9 categories: Product reviews, Email & SMS marketing, Other, Affiliates & influencers, Search, upsell & discovery, Advertising & analytics, Helpdesk, Shipping, returns & order tracking, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, impact.com Affiliate Marketing, Microsoft Clarity.

Who are Feature's competitors?

The Shopify brands closest to Feature are Sneakersnstuff, Extra Butter, Footpatrol, Undefeated and Request Boutique.

Updated 2026-10-22. Method notes and every source: how we count →