Fable England logo

Fable England

Enamel jewellery, vegan leather handbags, scarves and accessories. London, England.

Fable England is a London, England brand selling enamel jewellery, vegan leather handbags, scarves and accessories on Shopify. Its store lists 234 products, mostly jewellery, handbag and scarf, priced from $15 to $68. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 24 apps from the Shopify App Store across 9 categories. It spends about $35K to $40K a month on those apps and added 14 in the last year.

The store

Products listed
234
Counted on the storefront
Typical price
$15 to $68
Most products fall in this range
Jewellery119Handbag43Scarf39Sleepwear6Stationary2Necklace2

Product types as Fable England files them in its own catalogue.

What Fable England runs on Shopify

24 apps from the Shopify App Store, across 9 categories.

Other12Email & SMS marketing2Loyalty, store credit & gift cards2Product reviews2Advertising & analytics2Helpdesk1Search, upsell & discovery1Shipping, returns & order tracking1Page building1

Estimated app spend: about $35K to $40K a month. 14 apps added in the last year.

Seen running on the storefront:GGorgiasKlaviyoTTriple WhaleYotpo
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Fable England sells

Direct, fableengland.comAmazonWholesale

Competitors

  1. both sell affordable women's handbags and accessories

  2. Angel Kiss

    women's handbags and bag charms at low price

  3. women's crossbody bags and accessories at low price

  4. Lulu Guiness

    British women's handbags and accessories

  5. British print-led handbags and accessories

  6. women's bags and charms at similar price

  7. women's handbags, jewelry, scarves cheap

  8. women's accessories and bag charms

  9. Verano Hill

    women's handbags mid price

  10. women's handbags and charms

how we pick competitors

What apps does Fable England use on Shopify?

Fable England runs 24 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Other, Helpdesk, Search, upsell & discovery, Shipping, returns & order tracking, Page building, Loyalty, store credit & gift cards, Product reviews, Advertising & analytics. Seen running on its storefront: Gorgias, Klaviyo, Triple Whale, Yotpo.

Who are Fable England's competitors?

The Shopify brands closest to Fable England are Joy Susan, Angel Kiss, Pom Pom London, Lulu Guiness and Orla Kiely.

Updated 2026-10-22. Method notes and every source: how we count →