EF Collection logo

EF Collection

14k gold and natural diamond earrings, necklaces, rings, and bracelets. Los Angeles, California. Founded 2010. Runs on Shopify Plus.

EF Collection is a Los Angeles, California brand, founded in 2010, selling 14k gold and natural diamond earrings, necklaces, rings, and bracelets on Shopify Plus. Its store lists 892 products, mostly earrings, necklaces and charms, priced from $350 to $5.2K. It sells direct and through retail and wholesale. It employs 11 to 50 people and runs 23 apps from the Shopify App Store across 8 categories. It spends about $30K to $35K a month on those apps.

The store

Products listed
892
Counted on the storefront
Typical price
$350 to $5195
Most products fall in this range
Earrings340Necklaces248Charms104Bracelets89Rings82Accessories12

Product types as EF Collection files them in its own catalogue.

What EF Collection runs on Shopify

23 apps from the Shopify App Store, across 8 categories.

Other10Email & SMS marketing4Product reviews2Search, upsell & discovery2Shipping, returns & order tracking2Loyalty, store credit & gift cards1Advertising & analytics1Helpdesk1

Estimated app spend: about $30K to $35K a month.

Seen running on the storefront:AttentiveKlaviyoSwym Back in Stock AlertsYotpoZendesk
See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where EF Collection sells

Direct, efcollection.comRetailWholesale

Competitors

  1. 14k gold diamond fine jewelry

  2. Stephanie Gottlieb

    diamond fine jewelry for women

  3. everyday diamond jewelry

  4. modern diamond jewelry

  5. Sydney Evan

    gold jewelry for women

  6. SARAH & SEBASTIAN

    modern fine jewelry

  7. diamond earrings and necklaces

  8. everyday fine jewelry

  9. Ali Weiss Jewelry

    diamond earrings, gold studs

  10. gold pendants and earrings

how we pick competitors

What apps does EF Collection use on Shopify?

EF Collection runs 23 apps from the Shopify App Store across 8 categories: Other, Email & SMS marketing, Product reviews, Search, upsell & discovery, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Advertising & analytics, Helpdesk. Seen running on its storefront: Attentive, Klaviyo, Swym Back in Stock Alerts, Yotpo, Zendesk.

Who are EF Collection's competitors?

The Shopify brands closest to EF Collection are Kinn, Stephanie Gottlieb, WWAKE, Holden and Sydney Evan.

Updated 2026-10-22. Method notes and every source: how we count →