DTLR is a Hanover, Maryland brand selling footwear and apparel on Shopify Plus. dtcmvp estimates its revenue across all channels at $600M to $650M a year. Its store lists 5,000+ products, mostly tees & tops, basketball and pants, priced from $10 to $170. It sells direct and through retail and is not on Amazon. It employs 1,001 to 5,000 people and runs 15 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps and added 6 in the last year.
Revenue
The store
Product types as DTLR files them in its own catalogue.
What DTLR runs on Shopify
15 apps from the Shopify App Store, across 7 categories.
Estimated app spend: about $5K to $7.5K a month. 6 apps added in the last year.
Seen running on the storefront: Affirm pay‑over‑time messaging, Instafeed, Klaviyo, Microsoft Clarity, Signifyd.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where DTLR sells
What is DTLR's revenue?
dtcmvp estimates DTLR's revenue across all channels at $600M to $650M a year.
What apps does DTLR use on Shopify?
DTLR runs 15 apps from the Shopify App Store across 7 categories: Other, Search, upsell & discovery, Email & SMS marketing, Product reviews, Advertising & analytics, Affiliates & influencers, Shipping, returns & order tracking. Seen running on its storefront: Affirm pay‑over‑time messaging, Instafeed, Klaviyo, Microsoft Clarity, Signifyd.