Born Primitive logo

Born Primitive

Apparel and footwear for the driven. Virginia Beach, Virginia. Runs on Shopify Plus.

Born Primitive is a Virginia Beach, Virginia brand selling apparel and footwear for the driven on Shopify Plus. Its store lists 1,342 products, mostly men's tops, women's tops and men's shorts, priced from $28 to $165. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 31 apps from the Shopify App Store across 9 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
1,342
Counted on the storefront
Typical price
$28 to $165
Most products fall in this range
Men's Tops177Women's Tops125Men's Shorts90Sports Bras88Women's Leggings71Men's Tactical Tops70

Product types as Born Primitive files them in its own catalogue.

What Born Primitive runs on Shopify

31 apps from the Shopify App Store, across 9 categories.

Other8Affiliates & influencers7Search, upsell & discovery4Email & SMS marketing4Helpdesk3Shipping, returns & order tracking2Page building1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $7.5K to $10K a month.

Seen running on the storefront:Elevar Conversion TrackingGorgiasGOVX ID Exclusive DiscountsKlaviyoLoop Returns & ExchangesOkendoPandectes GDPR ComplianceRedo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Born Primitive sells

Direct, bornprimitive.comRetailAmazonWholesale

Competitors

  1. athletic and workwear for men

  2. Tru-Spec

    tactical apparel

  3. duty boots and tactical gear

  4. work apparel

  5. activewear

  6. TRUE linkswear

    athletic apparel

  7. performance apparel

  8. tactical outdoor apparel

  9. professional performance apparel

  10. Scalesgear.com

    performance shirts

how we pick competitors

What apps does Born Primitive use on Shopify?

Born Primitive runs 31 apps from the Shopify App Store across 9 categories: Affiliates & influencers, Search, upsell & discovery, Page building, Other, Loyalty, store credit & gift cards, Helpdesk, Email & SMS marketing, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Elevar Conversion Tracking, Gorgias, GOVX ID Exclusive Discounts, Klaviyo, Loop Returns & Exchanges, Okendo, Pandectes GDPR Compliance, Redo.

Who are Born Primitive's competitors?

The Shopify brands closest to Born Primitive are ORIGIN, Tru-Spec, First Tactical, Ben Davis Co and MATE the Label.

Updated 2026-10-29. Method notes and every source: how we count →