Black Rifle Coffee Company logo

Black Rifle Coffee Company

Coffee, apparel, and gear for those who love America. West Valley City, Utah. Founded 2014.

Black Rifle Coffee Company is a West Valley City, Utah brand, founded in 2014, selling coffee, apparel, and gear for those who love America on Shopify. dtcmvp estimates its revenue across all channels at $350M to $400M a year. Its store lists 366 products, mostly apparel, gear and coffee, priced from $10 to $76. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 10 apps from the Shopify App Store across 8 categories. It spends about $0 to $500 a month on those apps and added 8 in the last year.

Revenue

Total revenue · est.
$350M to $400M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
366
Counted on the storefront
Typical price
$10 to $76
Most products fall in this range
Apparel180Gear110Coffee49Energy2Capsules1Accessories1

Product types as Black Rifle Coffee Company files them in its own catalogue.

What Black Rifle Coffee Company runs on Shopify

10 apps from the Shopify App Store, across 8 categories.

Other3Helpdesk1Email & SMS marketing1Subscriptions1Search, upsell & discovery1Loyalty, store credit & gift cards1Shipping, returns & order tracking1Product reviews1

Estimated app spend: about $0 to $500 a month. 8 apps added in the last year.

Seen running on the storefront: Klaviyo, Yotpo.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Black Rifle Coffee Company sells

Direct, blackriflecoffee.comRetailAmazonWholesale

What is Black Rifle Coffee Company's revenue?

dtcmvp estimates Black Rifle Coffee Company's revenue across all channels at $350M to $400M a year.

What apps does Black Rifle Coffee Company use on Shopify?

Black Rifle Coffee Company runs 10 apps from the Shopify App Store across 8 categories: Helpdesk, Other, Email & SMS marketing, Subscriptions, Search, upsell & discovery, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Klaviyo, Yotpo.

Updated 2026-07-19. Method notes and every source: how we count →