Huel logo

Huel

Food with vitamins, minerals, protein, fats, carbs, fiber and phytonutrients. Manchester, Greater Manchester. Founded 2015. Runs on Shopify Plus.

Huel reported $330M in revenue in its audited annual filing. It is a Manchester, Greater Manchester brand, founded in 2015, selling food with vitamins, minerals, protein, fats, carbs, fiber and phytonutrients on Shopify Plus. Its store lists 112 products, mostly huel powder, accessories and ready-to-drink, priced from $4 to $71. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 7 apps from the Shopify App Store across 5 categories. It added none in the last year.

Revenue

Total revenue
$330M
Audited.sourcepublic filinghow we count

The store

Products listed
112
Counted on the storefront
Typical price
$4 to $71
Most products fall in this range
Huel Powder8Accessories5Ready-to-drink4Hot & Savoury4

Product types as Huel files them in its own catalogue.

What Huel runs on Shopify

7 apps from the Shopify App Store, across 5 categories.

Shipping, returns & order tracking2Search, upsell & discovery2Email & SMS marketing1Advertising & analytics1Other1

No apps added in the last year.

See which 7 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Huel sells

Direct, huel.comAmazonWholesale

What is Huel's revenue?

Huel reported $330M in revenue in its audited annual filing.

What apps does Huel use on Shopify?

Huel runs 7 apps from the Shopify App Store across 5 categories: Shipping, returns & order tracking, Email & SMS marketing, Search, upsell & discovery, Advertising & analytics, Other.

Updated 2026-09-04. Method notes and every source: how we count →