Birdwell logo

Birdwell

Sweaters, fleece, jackets, t-shirts, hats, shorts, and trunks for surfing and lifeguards. Irvine, California. Founded 1961. Runs on Shopify Plus.

Birdwell is a Irvine, California brand, founded in 1961, selling sweaters, fleece, jackets, t-shirts, hats, shorts, and trunks for surfing and lifeguards on Shopify Plus. Its store lists 375 products, mostly t-shirts, boardshorts and hats, priced from $32 to $225. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 12 apps from the Shopify App Store across 8 categories. It spends about $5K to $7.5K a month on those apps and added 2 in the last year.

The store

Products listed
375
Counted on the storefront
Typical price
$32 to $225
Most products fall in this range
T-Shirts120Boardshorts73Hats60Fleece30Jackets19Sweaters16

Product types as Birdwell files them in its own catalogue.

What Birdwell runs on Shopify

12 apps from the Shopify App Store, across 8 categories.

Other5Product reviews1Email & SMS marketing1Shipping, returns & order tracking1Affiliates & influencers1Loyalty, store credit & gift cards1Advertising & analytics1Helpdesk1

Estimated app spend: about $5K to $7.5K a month. 2 apps added in the last year.

Seen running on the storefront:GOVX ID Exclusive DiscountsKlaviyoTTriple Whale
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Birdwell sells

Direct, birdwell.comRetailWholesale

Competitors

  1. VENROY

    premium leisurewear and swim shorts

  2. Tombolo Company

    cabana shirts and swimwear

  3. Castaway Nantucket Island

    coastal clothing

  4. David Shepard Hawaiʻi

    aloha shirts and resort wear

  5. LexBreezy Hawaii

    Hawaii resort wear

  6. beach apparel and swim

  7. surf brand apparel

  8. Airblaster

    action-sports apparel

  9. Save Khaki United

    casual chinos and tees

  10. performance pants and shirts

how we pick competitors

What apps does Birdwell use on Shopify?

Birdwell runs 12 apps from the Shopify App Store across 8 categories: Other, Product reviews, Email & SMS marketing, Shipping, returns & order tracking, Affiliates & influencers, Loyalty, store credit & gift cards, Advertising & analytics, Helpdesk. Seen running on its storefront: GOVX ID Exclusive Discounts, Klaviyo, Triple Whale.

Who are Birdwell's competitors?

The Shopify brands closest to Birdwell are VENROY, Tombolo Company, Castaway Nantucket Island, David Shepard Hawaiʻi and LexBreezy Hawaii.

Updated 2026-10-22. Method notes and every source: how we count →