Betsy & Adam logo

Betsy & Adam

Evening dresses, wedding guest dresses, mother of the bride styles, formal gowns. New York, New York. Founded 1982.

Betsy & Adam is a New York, New York brand, founded in 1982, selling evening dresses, wedding guest dresses, mother of the bride styles, formal gowns on Shopify. Its store lists 483 products, mostly dresses, women dress and jacket, priced from $65 to $289. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 13 apps from the Shopify App Store across 6 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
483
Counted on the storefront
Typical price
$65 to $289
Most products fall in this range
dresses387Women Dress58jacket17

Product types as Betsy & Adam files them in its own catalogue.

What Betsy & Adam runs on Shopify

13 apps from the Shopify App Store, across 6 categories.

Email & SMS marketing4Other3Product reviews3Affiliates & influencers1Search, upsell & discovery1Helpdesk1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:InstafeedJudge.me Product Reviews AppKlaviyoPostscript SMS MarketingRedo
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Betsy & Adam sells

Direct, betsyandadam.comAmazonWholesale

Competitors

  1. R&M Richards

    both sell mother of the bride and evening dresses in regular/petite/plus

  2. Alex Evenings$6M to $7M

    evening and mother of bride dresses

  3. Rene Ruiz Collection

    evening gowns and mother of bride

  4. evening and wedding guest dresses

  5. SHANI Collection

    evening gowns and dresses for women

  6. formal and wedding guest dresses

  7. cocktail, evening, mother of bride

  8. wedding guest and cocktail gowns

  9. Marchesa

    evening and cocktail gowns

  10. THEIA

    evening and cocktail gowns

how we pick competitors

What apps does Betsy & Adam use on Shopify?

Betsy & Adam runs 13 apps from the Shopify App Store across 6 categories: Other, Email & SMS marketing, Affiliates & influencers, Product reviews, Search, upsell & discovery, Helpdesk. Seen running on its storefront: Instafeed, Judge.me Product Reviews App, Klaviyo, Postscript SMS Marketing, Redo.

Who are Betsy & Adam's competitors?

The Shopify brands closest to Betsy & Adam are R&M Richards, Alex Evenings, Rene Ruiz Collection, Kay Unger and SHANI Collection.

Updated 2026-10-29. Method notes and every source: how we count →