Betsey Johnson logo

Betsey Johnson

Dresses, shoes, handbags, clothing, and accessories. Sunnyside, New York. Runs on Shopify Plus.

Betsey Johnson is a Sunnyside, New York brand selling dresses, shoes, handbags, clothing, and accessories on Shopify Plus. Its store lists 758 products, mostly shoes, handbags and apparel, priced from $41 to $189. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 25 apps from the Shopify App Store across 8 categories. It spends about $90K to $95K a month on those apps.

The store

Products listed
758
Counted on the storefront
Typical price
$41 to $189
Most products fall in this range
SHOES251HANDBAGS143APPAREL139JEWELRY133ACCESSORIES38

Product types as Betsey Johnson files them in its own catalogue.

What Betsey Johnson runs on Shopify

25 apps from the Shopify App Store, across 8 categories.

Other7Email & SMS marketing6Shipping, returns & order tracking3Advertising & analytics2Search, upsell & discovery2Helpdesk2Affiliates & influencers2Product reviews1

Estimated app spend: about $90K to $95K a month.

Seen running on the storefront:KlaviyoPostscript SMS MarketingYotpo
See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Betsey Johnson sells

Direct, betseyjohnson.comAmazonWholesale

Competitors

  1. novelty fashion dresses and accessories

  2. alt women's dresses and jewelry

  3. playful women's dresses and heels

  4. women's dresses and heels

  5. women's handbags and footwear

  6. women's clothing, handbags, jewelry

  7. fashion jewelry and apparel

  8. trend women's dresses

  9. LEGiT

    women's dresses, heels, jewelry

  10. feminine dresses

how we pick competitors

What apps does Betsey Johnson use on Shopify?

Betsey Johnson runs 25 apps from the Shopify App Store across 8 categories: Advertising & analytics, Search, upsell & discovery, Email & SMS marketing, Other, Shipping, returns & order tracking, Helpdesk, Affiliates & influencers, Product reviews. Seen running on its storefront: Klaviyo, Postscript SMS Marketing, Yotpo.

Who are Betsey Johnson's competitors?

The Shopify brands closest to Betsey Johnson are KILLSTAR, Disturbia, Unique Vintage, AKIRA and DKNY.

Updated 2026-10-22. Method notes and every source: how we count →