Bella Luna Toys logo

Bella Luna Toys

Wooden toys, games, and handcrafted dolls for children. Skaneateles, New York. Founded 2002. Runs on Shopify Plus.

Bella Luna Toys is a Skaneateles, New York brand, founded in 2002, selling wooden toys, games, and handcrafted dolls for children on Shopify Plus. Its store lists 1,756 products, mostly wooden figures, blocks & building and stuffed animals, priced from $9 to $180. It employs 11 to 50 people and runs 17 apps from the Shopify App Store across 8 categories. It spends about $65K to $70K a month on those apps.

The store

Products listed
1,756
Counted on the storefront
Typical price
$9 to $180
Most products fall in this range
Wooden Figures251Blocks & Building171Stuffed Animals136Dollhouses134Arts & Crafts128Books & Printed Materials124

Product types as Bella Luna Toys files them in its own catalogue.

What Bella Luna Toys runs on Shopify

17 apps from the Shopify App Store, across 8 categories.

Shipping, returns & order tracking5Email & SMS marketing3Other3Loyalty, store credit & gift cards2Helpdesk1Affiliates & influencers1Advertising & analytics1Product reviews1

Estimated app spend: about $65K to $70K a month.

Seen running on the storefront:AttentiveGorgiasKlaviyoYotpo
See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Bella Luna Toys sells

Direct, bellalunatoys.com

Competitors

  1. Sarah's Silks

    Waldorf wooden toys

  2. Le Toy Van

    wooden toys and pretend play

  3. wooden toys

  4. Montessori wooden toys

  5. Maileg retailer-brand fit

  6. Uncle Goose

    wooden blocks

  7. Stapelstein®

    open-ended play

  8. Geppetto's Toys

    independent toy shop

  9. Inspire My Play

    sensory play

  10. YOTTOY Productions, Inc.

    baby toys

how we pick competitors

What apps does Bella Luna Toys use on Shopify?

Bella Luna Toys runs 17 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Email & SMS marketing, Other, Loyalty, store credit & gift cards, Helpdesk, Affiliates & influencers, Advertising & analytics, Product reviews. Seen running on its storefront: Attentive, Gorgias, Klaviyo, Yotpo.

Who are Bella Luna Toys's competitors?

The Shopify brands closest to Bella Luna Toys are Sarah's Silks, Le Toy Van, PlanToys, Tiny Land INC and Maileg USA.

Updated 2026-10-22. Method notes and every source: how we count →