BCBGMAXAZRIA logo

BCBGMAXAZRIA

Women's dresses, gowns, shoes, and handbags. New York, New York. Founded 1989. Runs on Shopify Plus.

BCBGMAXAZRIA is a New York, New York brand, founded in 1989, selling women's dresses, gowns, shoes, and handbags on Shopify Plus. Its store lists 514 products, mostly dresses, gowns and tops, priced from $99 to $398. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 13 apps from the Shopify App Store across 7 categories. It spends about $35K to $40K a month on those apps.

The store

Products listed
514
Counted on the storefront
Typical price
$99 to $398
Most products fall in this range
Dresses172Gowns128Tops87Bottoms63Jackets39Jumpsuits22

Product types as BCBGMAXAZRIA files them in its own catalogue.

What BCBGMAXAZRIA runs on Shopify

13 apps from the Shopify App Store, across 7 categories.

Other4Affiliates & influencers3Email & SMS marketing2Advertising & analytics1Helpdesk1Shipping, returns & order tracking1Loyalty, store credit & gift cards1

Estimated app spend: about $35K to $40K a month.

Seen running on the storefront:AttentiveElevar Conversion TrackingGorgiasKlaviyo
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where BCBGMAXAZRIA sells

Direct, bcbg.comRetailAmazonWholesale

Competitors

  1. evening gowns and cocktail dresses

  2. evening and cocktail dresses

  3. evening and wedding guest dresses

  4. dresses and gowns

  5. gowns and cocktail dresses

  6. Maggy London

    dresses, gowns, jumpsuits

  7. designer dresses and jumpsuits

  8. Alex Evenings$6M to $7M

    evening dresses

  9. designer dresses and jumpsuits

  10. designer dresses and blazers

how we pick competitors

What apps does BCBGMAXAZRIA use on Shopify?

BCBGMAXAZRIA runs 13 apps from the Shopify App Store across 7 categories: Affiliates & influencers, Email & SMS marketing, Other, Advertising & analytics, Helpdesk, Shipping, returns & order tracking, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Gorgias, Klaviyo.

Who are BCBGMAXAZRIA's competitors?

The Shopify brands closest to BCBGMAXAZRIA are Adrianna Papell, Mac Duggal, Sachin & Babi, Dress the Population and Badgley Mischka.

Updated 2026-10-22. Method notes and every source: how we count →