Baby Phat logo

Baby Phat

Leggings, camisoles, tops, mini dresses, tube tops, halter tops and puffers. South Brunswick Township, New Jersey. Runs on Shopify Plus.

Baby Phat is a South Brunswick Township, New Jersey brand selling leggings, camisoles, tops, mini dresses, tube tops, halter tops and puffers on Shopify Plus. Its store lists 542 products, mostly puffers, t-shirt and pants, priced from $15 to $59. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 7 categories. It spends about $20K to $22.5K a month on those apps and added 3 in the last year.

The store

Products listed
542
Counted on the storefront
Typical price
$15 to $59
Most products fall in this range
Puffers5T-Shirt5Pants5Crop Top4Jacket4Sweatpants4

Product types as Baby Phat files them in its own catalogue.

What Baby Phat runs on Shopify

16 apps from the Shopify App Store, across 7 categories.

Other8Email & SMS marketing2Search, upsell & discovery2Product reviews1Shipping, returns & order tracking1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $20K to $22.5K a month. 3 apps added in the last year.

Seen running on the storefront:KlaviyoLoop Returns & ExchangesSmileSwym Back in Stock Alerts
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Baby Phat sells

Direct, babyphat.comAmazonWholesale

Competitors

  1. both sell trend-led women's fashion

  2. both sell affordable fashion apparel

  3. both sell bold affordable fashion

  4. both sell women's apparel

  5. both sell tracksuits and hoodies

  6. Mia Belle Girls

    both sell girls trendy fashion

  7. The Hair Bow Company

    both sell girls and women apparel

  8. both sell streetwear-style hoodies and tees

  9. both sell trend-led women's fashion accessories

  10. both sell women's and girls' dresses

how we pick competitors

What apps does Baby Phat use on Shopify?

Baby Phat runs 16 apps from the Shopify App Store across 7 categories: Other, Product reviews, Email & SMS marketing, Shipping, returns & order tracking, Search, upsell & discovery, Loyalty, store credit & gift cards, Subscriptions. Seen running on its storefront: Klaviyo, Loop Returns & Exchanges, Smile, Swym Back in Stock Alerts.

Who are Baby Phat's competitors?

The Shopify brands closest to Baby Phat are 12th Tribe, ZELLBURY, OppoSuits, Toad&Co and Childsplay Clothing.

Updated 2026-10-22. Method notes and every source: how we count →