American Soft Linen logo

American Soft Linen

Bath towels, bedding sets, and duvet covers for home, spa, or hotel. West Haven, Connecticut.

American Soft Linen is a West Haven, Connecticut brand selling bath towels, bedding sets, and duvet covers for home, spa, or hotel on Shopify. Its store lists 147 products, mostly luxury towels, embroidered towels and bathrobes, priced from $14 to $936. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 9 apps from the Shopify App Store across 5 categories. It spends about $1.5K to $2K a month on those apps and added 4 in the last year.

The store

Products listed
147
Counted on the storefront
Typical price
$14 to $936
Most products fall in this range
Luxury Towels20Embroidered Towels15Bathrobes13Bath Towels11Bath Rug8Duvet Cover Sets6

Product types as American Soft Linen files them in its own catalogue.

What American Soft Linen runs on Shopify

9 apps from the Shopify App Store, across 5 categories.

Other5Product reviews1Affiliates & influencers1Advertising & analytics1Search, upsell & discovery1

Estimated app spend: about $1.5K to $2K a month. 4 apps added in the last year.

See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where American Soft Linen sells

Direct, americansoftlinen.comAmazonWholesale

Competitors

  1. myTrident

    towels, sheets, robes

  2. towels and sheet sets

  3. Sobel Westex Home

    hotel towels, robes, sheets

  4. InnStyle.com

    hotel bedding, towels for business

  5. towels, robes

  6. towels, robes, sheets

  7. sheets, towels, robes

  8. towels, robes, sheets

  9. towels

  10. Dockandbay

    towels

how we pick competitors

What apps does American Soft Linen use on Shopify?

American Soft Linen runs 9 apps from the Shopify App Store across 5 categories: Other, Product reviews, Affiliates & influencers, Advertising & analytics, Search, upsell & discovery.

Who are American Soft Linen's competitors?

The Shopify brands closest to American Soft Linen are myTrident, Superior Brand, Sobel Westex Home, InnStyle.com and Quiet Town.

Updated 2026-10-22. Method notes and every source: how we count →