Alice & Wonder logo

Alice & Wonder

Women's apparel, home accents and gifts. Chicago, Illinois. Runs on Shopify Plus.

Alice & Wonder is a Chicago, Illinois brand selling women's apparel, home accents and gifts on Shopify Plus. Its store lists 2,498 products, mostly sweaters, knit tops and dresses & jumpsuits, priced from $6 to $124. It sells direct and through retail. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 9 categories. It spends about $90K to $95K a month on those apps.

The store

Products listed
2,498
Counted on the storefront
Typical price
$6 to $124
Most products fall in this range
Sweaters129Knit Tops129Dresses & Jumpsuits129Woven Tops110Pants79Jackets & Outerwear71

Product types as Alice & Wonder files them in its own catalogue.

What Alice & Wonder runs on Shopify

16 apps from the Shopify App Store, across 9 categories.

Other4Search, upsell & discovery4Shipping, returns & order tracking2Product reviews1Affiliates & influencers1Email & SMS marketing1Advertising & analytics1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $90K to $95K a month.

Seen running on the storefront:KlaviyoPandectes GDPR ComplianceSmile
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Alice & Wonder sells

Direct, aliceandwonder.comRetail

Competitors

  1. The Gallery Collection

    women's boutique reseller of brands

  2. women's boutique reseller with accessories

  3. boutique clothing plus gifts and candles

  4. Showroom

    boutique clothing with gifts and candles

  5. multi-brand boutique with accessories

  6. Cedar & Lily Clothier

    boutique reseller apparel

  7. Hemline$10M to $15M

    boutique reseller dresses and tops

  8. Lime Lush Boutique

    boutique tops and dresses

  9. scarpa

    curated multi-brand boutique

  10. Melanie Lyne

    women's apparel reseller

how we pick competitors

What apps does Alice & Wonder use on Shopify?

Alice & Wonder runs 16 apps from the Shopify App Store across 9 categories: Other, Shipping, returns & order tracking, Product reviews, Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Loyalty, store credit & gift cards, Subscriptions. Seen running on its storefront: Klaviyo, Pandectes GDPR Compliance, Smile.

Who are Alice & Wonder's competitors?

The Shopify brands closest to Alice & Wonder are The Gallery Collection, Impressions Online Boutique, Hazel Boutique, Showroom and No.6 Store.

Updated 2026-10-22. Method notes and every source: how we count →