AFENDS logo

AFENDS

Clothing, including hemp fashion and men's and women's streetwear. Byron Bay, New South Wales.

AFENDS is a Byron Bay, New South Wales brand selling clothing, including hemp fashion and men's and women's streetwear on Shopify. Its store lists 997 products, mostly womens dress - dresses, mens tops - t-shirts and mens tops - tees, priced from $50 to $160. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 11 apps from the Shopify App Store across 5 categories. It spends about $10K to $12.5K a month on those apps and added 1 in the last year.

The store

Products listed
997
Counted on the storefront
Typical price
$50 to $160
Most products fall in this range
Womens Dress - Dresses98Mens Tops - T-Shirts85Mens Tops - Tees83Womens Tops - Sleeveless82Accessories - Headwear70Womens Swim59

Product types as AFENDS files them in its own catalogue.

What AFENDS runs on Shopify

11 apps from the Shopify App Store, across 5 categories.

Other5Email & SMS marketing2Shipping, returns & order tracking2Helpdesk1Product reviews1

Estimated app spend: about $10K to $12.5K a month. 1 app added in the last year.

Seen running on the storefront:GGorgiasKlaviyoOkendo
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where AFENDS sells

Direct, afends.comRetailAmazonWholesale

Competitors

  1. Australian-style tees, shorts and dresses

  2. surf-inspired tees and shorts

  3. coastal apparel

  4. casual apparel for men and women

  5. swim and resort

  6. surf apparel

  7. Koloa Surf Company

    surf tees and boardshorts

  8. Australian denim and tees

  9. swimwear and casual wear

how we pick competitors

What apps does AFENDS use on Shopify?

AFENDS runs 11 apps from the Shopify App Store across 5 categories: Email & SMS marketing, Other, Helpdesk, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Gorgias, Klaviyo, Okendo.

Who are AFENDS's competitors?

The Shopify brands closest to AFENDS are THRILLS CO, Roark, Salty Crew, Gramicci and Kenny Flowers.

Updated 2026-10-22. Method notes and every source: how we count →