Zobi

Overview

Zobi is an applied AI lab in Tallinn, Estonia that trains large models to understand and persuade people in sales conversations. Its systems run customer conversations end to end for a brand. Each conversation is labelled by what the customer did next, and that outcome is the signal the models learn from.

For Shopify brands

• ●Its systems run customer conversations end to end, so replies to hesitant buyers are written by the model.
• ●The model decides things like whether to mention price, when to follow up and when to go quiet.
• ●Merchants are judged by what the conversations earned, measured as revenue per conversation rather than a benchmark.

How it works

A brand connects to Zobi through the Connect your brand route, or applies for API access. Zobi's systems then run the conversations, and each thread comes back labelled with what the customer did, which is used to train the model.

Products

• ●Zobi 6 Model that writes replies in live customer conversations, trained on what buyers did next.
• ●API access Access to Zobi's models by application.
• ●Connect your brand Merchant sign-up route for brands to have Zobi's systems run their customer conversations.

Buyer notes

• API access is by application.
• Merchants have a log-in area.
• Published legal documents include a messaging policy, acceptable use policy, DPA and subprocessor list.
• The company is based in Tallinn, Estonia.

From Zobi's own site and Shopify App Store listings, as of 2026-11-04.