Trybe

Overview

Trybe is a platform for running creator programs that produce user-generated content (UGC) for advertising. Brands recruit creators, review submitted content, launch approved content as Meta ads, and pay creators based on sales performance. It replaces handling briefs, submissions, payouts and ad setup across separate tools.

Built for

DTC brands, consumer apps and SaaS companies that scale through UGC and paid social, from new brands to those with eight-figure revenue.

Products

• ●Creative management at scale Organizes creator submissions, revisions and angles in one workspace for approval, revision or rejection.
• ●Whitelisting and ad launching Pushes approved UGC to Meta as whitelisted ads.
• ●Auto payouts and smart contracts Runs commission rules automatically and pays creators, including retainers tied to sales.
• ●Built-in sample requests Sends seeded product to creators from within Trybe.
• ●Server-side attribution, built in Tracks conversions at the order level using last-click server-side attribution.
• ●AI angle and persona tagging Tags each submission by angle, persona and creative DNA automatically.

Integrations

Buyer notes

• Shopify integration syncs products, orders and inventory.
• Attribution is last-click and server-side, at the order level.
• Separate sections and sign-in are offered for creators, brands and agencies.
• Includes chats and channels for talking to creators, so Slack or email threads are not needed.

From Trybe's own site and Shopify App Store listings, as of 2026-10-26.