Subtotal

Overview

Subtotal lets brands connect with shoppers who link their retailer loyalty accounts and share verified purchase history. This gives a brand first-party data on purchases made at third-party retailers, which it can use for rewards, giveaways and other digital experiences. Its Shopify app, Subtotal Connect, adds account linking to a storefront.

For Shopify brands

• ●Subtotal Connect adds a storefront block through the theme editor, with no custom development and no redirect off the store.
• ●Shoppers link retail accounts such as Amazon, Walmart and Sephora and share verified purchases from inside the store.
• ●Connection statuses sync with Subtotal automatically, so the brand sees who is connected and shoppers see their link status in the store.

How it works

A brand installs Subtotal Connect from the Shopify App Store and adds the account-linking block to its storefront in the theme editor. Shoppers then connect their retail accounts and grant permission to share purchase history. Subtotal verifies each linked order and structures it into data the brand can use.

Built for

Brands that want first-party data on shopper purchases made at third-party retailers, including brands selling on Shopify.

Pricing

Monthly plans: Starter from $395 and Pro from $1,500, with Enterprise on a custom quote. Each plan includes set active connections and actions, and usage beyond that is billed at per-unit rates. Purchases are unlimited.

Products

• ●Subtotal Connect Shopify app that adds a retail account-linking block to a storefront.
• ●Dashboard Brand account area for managing plans and viewing usage against plan limits.
• ●Subtotal API Lets a brand's systems retrieve connections, purchases and shopper data.
• ●Subtotal MCP MCP server that lets AI tools work with a brand's purchase data.
• ●Webhooks Sends purchase events to a brand's systems when a purchase comes in.

Integrations

Buyer notes

• Billing starts at sign-up, and usage beyond plan limits is billed on the next invoice.
• Starter includes 2,000 active connections and 6,000 actions; Pro includes 10,000 active connections and 40,000 actions.
• Payment is by ACH bank transfer or credit card; Enterprise plans receive a custom invoice.
• Enterprise includes a dedicated support team and white-glove onboarding.

From Subtotal's own site and Shopify App Store listings, as of 2026-10-30.

On the Shopify App Store

• Subtotal Connect

  Built for ShopifyFree planLaunched 2026Design elements - Other

  Subtotal Connect helps merchants add account-linking entry points to their Shopify storefront without custom development. The app provides ready-to...

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.