Relevant Bits

Overview

Relevant Bits is a personalization and A/B testing app built for Shopify stores. Merchants use the Shopify theme editor to show different store content to different audiences, such as visitors from a particular ad, location or customer segment. This lets them tailor landing pages and storefronts without code or separate URLs.

Built for

Shopify merchants who want to change storefront content for specific ads, audiences or campaigns.

Pricing

The site offers a free way to get started. Plan prices are on its pricing page, which is not detailed here.

Products

• ●Relevant Bits Personalizes Shopify theme sections by audience rules, using recipes of variations, rules and analytics.
• ●A/B testing Built-in tests of section variations, with metrics on engagement, conversions and customer interactions.

Integrations

Buyer notes

• No coding skills needed; variations are built in the native Shopify theme editor.
• Works with any theme, including custom themes that follow Shopify's best practices.
• Works with third-party sections that are compatible with Shopify.
• Syncs Klaviyo segments for targeting and sends engagement data back to Klaviyo.

From Relevant Bits's own site and Shopify App Store listings, as of 2026-10-26.