Prescient AI
Marketing mix modeling software for omnichannel brands to measure incrementality and allocate media budgets
Prescient AI provides marketing mix modeling software for omnichannel brands to measure incrementality and allocate media budgets.
Overview
Prescient AI is a marketing mix modeling platform that measures the direct and halo revenue of each advertising channel and forecasts budget scenarios. It helps omnichannel brands decide how to allocate media spend across channels based on incremental impact rather than direct conversions alone.
For Shopify brands
- Measures the halo effect each channel has on the rest of the media mix, including revenue that direct attribution does not capture.
- Models budget scenarios and recommends how to reallocate spend across channels, with saturation curves showing when a channel reaches diminishing returns.
- Connects to Shopify along with ad platforms, analytics and revenue sources, and retrains models daily on the latest spend and revenue data.
How it works
The brand connects its ad platforms, analytics and revenue sources, which takes about 15 minutes, and secure ETL pipelines pull the data together automatically. Prescient AI trains models on the brand's data, updated daily across channel, tactic and campaign levels. The brand then uses forecast scenarios and saturation curves to plan and optimize spend.
- Built for
- Omnichannel brands that advertise across paid media, retail, CTV and other channels, including brands selling on Shopify and Amazon.
Products
- Media Mix Model Measures each channel's incremental impact, including direct and halo revenue.
- Halo effects Shows the direct impact of each channel and its effect on the rest of the mix.
- Optimization Gives scenario-modeled recommendations for reallocating budget across channels to maximize ROAS.
- Forecasting Simulates budget shifts and shows projected revenue impact before spend.
- Diminishing returns Saturation curves showing when each channel reaches diminishing returns.
Integrations
Buyer notes
- Connecting channels takes about 15 minutes.
- Models retrain every day with the latest spend and revenue data.
- Connects to 112+ platforms across paid media, retail, CTV and analytics.
- A 30-minute demo with a custom analysis of the media mix is available.
From Prescient AI's own site and Shopify App Store listings, as of 2026-11-04.