Popfly

Overview

Popfly sells a creator marketing platform for outdoor, adventure and travel brands. Brands use it to find creators, run UGC, sponsored content, affiliate and ambassador programs, send product gifts, pay creators and track campaign performance in one place. It addresses the work of finding, coordinating and measuring creator partnerships.

Built for

Brands and agencies that run creator programs in the outdoor, adventure and travel categories, such as camping, cycling, fishing, hunting, skiing and van life.

Pricing

A free plan allows up to 25 creator connections. Paid plans are listed at $499, $999 and $1,999 per month. The higher plans add reporting, support and strategy services; the site also offers demos and strategy calls.

Products

• ●Evergreens Runs always-on creator programs with set requirements, payouts and tiered branches for invited creators.
• ●Popfly Adventures Lets creators pitch trips on the platform and ask brands for gear, funding, or both.
• ●Popfly Storefronts Lets creators build storefronts that sell a brand's products and generate sales.
• ●Affiliate Programs Connects brands with creators who share trackable links and codes for their products.
• ●User-Generated Content (UGC) Brands commission photos and videos from creators for use in social-first content and ads.
• ●Sponsored Content Organizes sponsored creator work, from Instagram reels to long-form YouTube features, in one place.

Buyer notes

• The free plan covers inviting and managing existing creators, with up to 25 creator connections.
• A free strategic onboarding call is offered, and paid plans list white-glove or guided onboarding.
• The $1,999 per month plan lists a dedicated customer success manager, prioritized support and bespoke reporting.
• Headquartered in Costa Mesa, CA, with offices in Bend, OR and Salt Lake City, UT.

From Popfly's own site and Shopify App Store listings, as of 2026-10-26.