Perpetua

Overview

Perpetua sells retail media optimization software for advertising on Amazon, Walmart and other marketplaces. Brands enter goals such as growth, profitability, brand defense or awareness, and the ad engine creates, runs and adjusts campaigns to meet them. It also provides reporting on advertising and total sales across channels. Sellics has joined forces with Perpetua.

For Shopify brands

• ●Automated campaign creation, execution and optimization takes routine ad management off the team.
• ●Goals for growth, profitability, brand defense or awareness replace building campaigns by hand.
• ●Reporting shows ad spend, attributed sales, organic sales and total sales across channels and marketplaces.

How it works

The brand enters its strategic objectives, such as growth, profitability, brand defense or awareness. Perpetua's ad engine then creates, executes and optimizes the campaigns, with bidding and budget changes applied automatically.

Built for

Anyone who sells online, from technology startups to large consumer packaged goods brands.

Products

• ●Marketplace Advertising Optimization Automates advertising optimization on Amazon, Walmart and other marketplaces.
• ●Display Advertising Advertising product listed alongside marketplace optimization.
• ●Video Advertising Advertising product listed alongside marketplace optimization.
• ●Market Intelligence Reporting Reporting on how a business and its products perform in their category.
• ●Total Sales Analytics Measures advertising impact alongside organic and total sales.

Integrations

Buyer notes

• Offices in Portsmouth, Toronto, London, São Paulo and Berlin.
• Demos are booked through the website.
• Support resources include a Help Center and Ad School.

From Perpetua's own site and Shopify App Store listings, as of 2026-10-30.