Pack

Overview

Pack Digital sells a storefront platform for Shopify Hydrogen. It combines a visual CMS, developer tools and server-side A/B testing, so a merchant's team and AI agents can publish, test and personalize storefront content in one release. Changes are reviewed by a person before they go live, which reduces the need for developer tickets for content changes.

Built for

Brands that want a custom Shopify Hydrogen storefront, typically those scaling their catalog, using many apps or redesigning their site; for startups, the site generally recommends traditional themes.

Pricing

Free plan at $0/month (100 content entries, 10k monthly page views). Pro is usage-based from $475/month, with add-ons for entries, page views and content environments. Scale is custom-quoted for over 1M monthly page views and adds A/B testing and premium support.

Products

• ●Pack Storefronts Custom Shopify Hydrogen storefronts with a visual CMS, A/B testing and developer tools.
• ●Visual CMS Drag-and-drop content editing for a Hydrogen storefront, with real-time previews.
• ●A/B Testing Server-side split testing on storefront pages. Listed as Beta on the pricing page.
• ●Playbook Mini storefronts for campaigns, launches and similar uses.
• ●Blueprint Open-source Hydrogen theme that teams and agents build storefronts on.

Integrations

Buyer notes

• Migration from a Shopify theme typically takes 2-3 months with a single developer; from a React-based stack, 1-2 months.
• Support: community on Free, standard on Pro, premium support and customer success on Scale.
• If a plan's content entry or page view limit is reached, content can still be saved but not published until capacity is added or the plan is upgraded.
• A/B testing is marked Beta and AI code generation is marked Coming soon; both are listed under the Scale plan.

From Pack's own site and Shopify App Store listings, as of 2026-10-26.