multiply provides fractional finance team for e-commerce and retail brands.
Overview
Multiply is an outsourced accounting firm for ecommerce and retail brands. It handles bookkeeping, inventory and COGS accounting, and month-end close, then turns that into reporting on margin and cash flow. It is built for brands whose Shopify, QuickBooks and ad account numbers do not agree and who cannot see which channel makes money.
For Shopify brands
- Handles bookkeeping, inventory and COGS accounting, and month-end close for brands selling on Shopify, Amazon and wholesale.
- Reconciles every sales channel into one set of books, with margin tracked by channel and product.
- Delivers a P&L built around contribution margin, plus cash flow reporting and forecasting, written in plain English.
How it works
Multiply maps the brand's existing books, cleans up what needs it, and takes over from the current bookkeeper. Books close on the same day every month, and reports are delivered throughout the month. Everything runs remotely, with regular calls.
- Built for
- DTC, wholesale and retail brands doing $1M-$20M+ in revenue that sell a physical product, are US-based and founder-led, and sell on Shopify and other channels.
- Pricing
- Integrated Accountant starts at $1,000/mo; most $4M-$15M brands pay $2,500-$4,500/mo. Integrated Controller starts at $3,000/mo on top of accounting. The Year-End Reset starts at $2,500.
Products
- Integrated Accountant Embedded e-commerce accountant handling monthly close, AR, AP, payroll, reconciliation and a contribution-margin P&L.
- Integrated Controller Fractional controller work: forecasting, margin targets, inventory planning and cash planning.
- The Year-End Reset A 20-business-day financial review that finds, sizes and ranks cash and margin leaks, with fix steps.
Integrations
Buyer notes
- Does not offer tax prep or filing; works alongside the brand's CPA.
- Based in Chattanooga, TN; works remotely with brands across the US.
- Integrated Controller is priced on top of an accounting engagement.
- First call is a 20-minute conversation; the Year-End Reset runs 20 business days.
From multiply's own site and Shopify App Store listings, as of 2026-11-02.
How much does multiply cost?
Integrated Accountant starts at $1,000/mo; most $4M-$15M brands pay $2,500-$4,500/mo. Integrated Controller starts at $3,000/mo on top of accounting. The Year-End Reset starts at $2,500.