Monocle

Overview

Monocle sells AI software for retention, lifecycle and CRM teams at direct-to-consumer brands. It decides for each customer when to send, how often, which message and which offer, across email, SMS and on-site interactions. This replaces fixed rules and segments in flows and campaigns. Monocle is now part of OuterSignal.

For Shopify brands

• ●Monocle picks from the brand's existing email and SMS templates for each customer, so the team tags templates instead of building new flows by hand.
• ●The brand sets guardrails in plain English, such as one incentive per journey or no discounts for VIPs, and the AI works within them.
• ●The Shopify App Store app is listed under Marketing and conversion and personalizes messages across the customer journey.

How it works

Monocle connects to the brand's existing stack and trains its models on the brand's customer behavior. It starts with two or three priority use cases, such as winback, post-purchase, cross-sell, capture or segmentation. A holdout test then compares the AI journeys against the brand's current approach before they expand across the lifecycle.

Built for

Direct-to-consumer brands with retention, lifecycle and CRM teams that run email, SMS and on-site capture.

Products

• ●Monocle: AI for Retention Shopify App Store app that deploys AI marketing agents to personalize the customer journey.
• ●AI Journeys Automated email, SMS and on-site interactions that adapt timing, channel, message and cadence per customer.
• ●Smart Targeting Chooses who to target and who to suppress, and when to send to each subscriber.
• ●Message Selection Chooses from existing email and SMS templates the message each subscriber is most likely to respond to.
• ●Offer Decisioning Decides whether a discount is needed and picks the smallest offer that converts.
• ●Monocle Scores Subscriber-level intent scores that sync to the brand's CRM for segmentation and targeting.

Buyer notes

• SOC 2 compliant.
• No engineering support needed to set up; the platform connects without code.
• Implementation support is included.
• Holdout groups and controlled experiments are built into the platform for measuring incremental lift.

From Monocle's own site and Shopify App Store listings, as of 2026-10-30.

On the Shopify App Store

• Monocle: AI for Retention

  ★ 5.0 · 11 reviews
  Launched 2023Promotions - Other

  Deploy AI marketing agents to personalize every interaction across the customer journey, delivering the right message to the right customer at the perfect time.

Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.