Tracksuit

Overview

Tracksuit sells an always-on brand tracking platform for marketers. It surveys consumers about a brand and its competitors and shows the results in a dashboard. This lets a team measure brand performance and show the effect of brand spending.

For Shopify brands

• ●Survey results on brand awareness, consideration, usage and preference are shown next to competitors in one dashboard.
• ●Charts and text can be copied into reports, and the whole marketing team can use the dashboard without asking an analyst.
• ●Category data covers audience makeup and media consumption, which a brand can use to plan campaigns, new markets or a rebrand.

How it works

Tracksuit's research team sets up the survey and runs it continuously with panel providers, then cleans and weights the data. The brand gets a first benchmark read in 30 days, and the dashboard updates monthly with an email when new data is ready.

Built for

Marketers at businesses in every growth stage, such as CMOs, brand managers and insights leads.

Pricing

Pricing starts at $19.5k.

Products

• ●Tracksuit dashboard Always-on brand tracking dashboard showing brand health metrics against competitors.
• ●Timeline Charts funnel metrics over time against competitors, with changes mapped to campaigns and market moments.
• ●Funnel Shows addressable market and category penetration alongside awareness, consideration, usage and preference.
• ●Imagery Shows how people describe a brand through unprompted word associations.
• ●Media Consumption Shows where category buyers spend time across platforms and channels.

Buyer notes

• First benchmark read of brand health arrives in 30 days.
• Dashboard data is updated monthly.
• A dedicated Brand Champion provides onboarding and quarterly check-in sessions.
• Surveys run across 25 markets in the Americas, Europe, the UK, Asia and Oceania.

From Tracksuit's own site and Shopify App Store listings, as of 2026-11-04.