Fusepoint Insights
Marketing measurement, data and strategy consulting for brands and their finance and marketing teams
Fusepoint Insights provides marketing measurement, data and strategy consulting for brands and their finance and marketing teams.
Overview
fusepoint is a data and strategy consultancy that builds the data infrastructure, customer intelligence and media strategy behind a brand's marketing, then measures what that marketing contributes to profit. It uses marketing mix modeling and incrementality testing to connect ad spend to margin, customer acquisition cost and lifetime value. It does not run media buying.
For Shopify brands
- Marketing mix modeling and incrementality tests show which channels add sales beyond what ad platforms report.
- Modeling, testing and data integration work is handled by fusepoint, so in-house analysts do not have to build it.
- Media plans are built around each channel's incremental contribution, and results are reported in margin, CAC and LTV terms.
How it works
Work starts with customer intelligence to set the foundation for measurement. fusepoint then combines signals such as marketing mix models, incrementality experiments and brand lift surveys into one framework. It handles the modeling, testing and data integration and delivers answers to the questions an executive team is asking.
- Built for
- Brands in industries such as fashion, healthcare, e-commerce, insurance and retail, including their marketing, finance, data and agency teams.
Products
- Marketing Mix Modeling & Matched Market Testing Uses mix models to find where spend works, then tests to validate the findings.
- Incrementality Experiments Tests that measure the causal impact of ad spend by channel.
- Data Infrastructure Builds the data stack that marketing measurement runs on.
- Media Planning Builds media plans based on incremental contribution rather than platform-reported performance.
- Customer Intelligence Identifies who the true customer is and what drives them to convert.
- Research Custom surveys, competitive analysis, brand perception, social health and industry trend analysis.
Buyer notes
- Offers a free measurement assessment as the starting point.
- Does not run clients' media; it covers strategy and measurement.
- Offices in San Diego and New York.
- Founded out of the agency Power Digital.
From Fusepoint Insights's own site and Shopify App Store listings, as of 2026-11-03.