Eikona provides A/B testing and content personalization for Shopify merchants.
Overview
Eikona sells software that uses generative AI and reinforcement learning to create marketing content, run A/B tests and adapt campaigns for email, SMS, instant messaging and push. It replaces manual content creation and manual testing with generated variations that are tested continuously and used to inform the next batch. It connects to a brand's existing marketing automation platform.
For Shopify brands
- Generates on-brand email, image, SMS, video, gif and microcopy variations from a plain-language campaign description, which the team reviews, edits and approves before sending.
- Tests content, channel and timing continuously and feeds the results into the next batch of generated content, so the team does not run each test by hand.
- Connects to Klaviyo, a platform Shopify brands commonly use, without a migration or changes to existing workflows.
How it works
Eikona connects to the brand's marketing automation platform, then fine-tunes AI models on the brand's previous campaigns, guidelines and creative feedback. The team describes a campaign, reviews and approves the generated variations, and Eikona sends dynamic campaigns that allocate traffic based on how users respond. Results feed back into the models for the next batch.
- Built for
- Marketing teams in retail and DTC, financial and insurance, healthcare services, travel and hospitality, telecom and media, and entertainment and sport.
Products
- Eikona Studio Generates emails, images, SMS, IM, video, gif and microcopy, and edits assets while preserving products.
- Dynamic campaigns Allocates traffic between content variations based on real-time user reactions, moving from testing to optimization.
- Ike Analytics assistant for understanding which content and subject lines perform.
Integrations
Buyer notes
- Demo is requested through a form that asks for industry, mailing list size and current platform.
- Marketers approve generated variations before launch.
- Integration with an existing marketing automation platform is described as taking under 5 minutes.
- Mailing list size options on the form range from below 100,000 to above 5,000,000.
From Eikona's own site and Shopify App Store listings, as of 2026-10-30.