Dobbin provides a company knowledge and AI system for teams, used inside Slack.
Overview
Dobbin sells a knowledge system that builds an AI for a company from its documents, data and recorded conversations, and works inside Slack. It is meant to keep a company's strategy, voice and decision rules consistent across a team so questions and decisions are not repeated.
For Shopify brands
- Connects to Shopify products and reports so answers draw on store data.
- Links marketing to Shopify sales and interprets results against the company's priorities, to guide where ad spend goes.
- Lets any team member ask questions in Slack and get answers grounded in the brand's own documents, decisions and tools.
How it works
Dobbin builds itself from a company's website, LinkedIn page, documents and recorded conversations, and is invited into Slack. The company manages documents and integrations in Dobbin HQ, and can also add information by email, voice memo or phone call.
- Pricing
- Three monthly tiers billed annually: Team $800, Scale $2,000 and Business $4,000. Plans differ in private Slack channels, connected tools and support. All include unlimited people and use, with no seats or credits. A 30-day free trial needs no credit card.
Products
- Dobbin Company knowledge system that answers from a company's documents, data, strategy and unwritten rules.
- Dobbin HQ Central hub to add documents, connect integrations and review conflicts Dobbin finds.
- Foundation Written rulebook of a company's brand character, voice and strategic logic.
- Knowledge Base Library of product specs, customer data, plans, transcripts and research, global or channel-specific.
- Connectors Beta MCP connectors that make Dobbin's knowledge available in tools such as Claude or Cursor.
- Slack Chat with Dobbin by @mention and export threads to PDFs, Google Docs or Sheets.
Integrations
Buyer notes
- Setup: the site says live in 15 minutes, and the FAQ says 20 minutes with a website or LinkedIn page.
- Security: single-tenant private instance, SOC 2 Type 2 audited and ISO 27001 certified on every plan.
- Support: Team has email support, Scale adds a direct Slack line, and Business adds priority support.
From Dobbin's own site and Shopify App Store listings, as of 2026-11-03.
How much does Dobbin cost?
Three monthly tiers billed annually: Team $800, Scale $2,000 and Business $4,000. Plans differ in private Slack channels, connected tools and support. All include unlimited people and use, with no seats or credits. A 30-day free trial needs no credit card.