Cruva

Overview

Cruva sells software for running TikTok Shop affiliate programs. It covers finding creators, sending outreach, managing sample requests, and tracking affiliate sales and content performance. It replaces manual outreach and spreadsheet tracking with one platform. It also connects creator content to Meta ads and reports on Amazon and Shopify sales linked to TikTok activity.

Built for

Brands running affiliate programs on TikTok Shop, from indie founders to larger brands, with an Enterprise tier for brands and agencies.

Pricing

Monthly plans: Basic at $199 and Scale at $599, plus custom-quoted Enterprise. Six-month billing is 10% off and yearly billing is 20% off. All plans include a 14-day free trial.

Products

• ●AI Creator Search Searches a creator database by category, sales and content style, and builds creator lists.
• ●Creator workflows Visual builder linking invites, DMs, emails and waits, branching on replies, sample status and posts.
• ●Competitor discovery Shows affiliates posting for a competitor brand and adds them to outreach sequences.
• ●Private creator communities Groups creators into communities with contests, tiered incentives, re-activation campaigns and repeat-post tracking.
• ●Meta ads creator programs Pushes approved creator content to Meta ads and pays creators a percentage of revenue.
• ●Halo effect measurement Reports Amazon and Shopify revenue and branded search changes linked to TikTok activity.

Integrations

Buyer notes

• 14-day free trial on all plans and a 2-week money-back guarantee.
• Scale is the highest self-serve plan; Enterprise adds custom throughput, API access and a dedicated account manager.
• Enterprise plans are typically annual with custom contract terms.
• Plans include set seat counts; extra seats for unusually large teams are added at a flat per-seat rate.

From Cruva's own site and Shopify App Store listings, as of 2026-10-26.