CrucialPoint
Email, SMS, loyalty programs, and retention marketing services
CrucialPoint provides email, SMS, loyalty programs, and retention marketing services. It is based in Sandy, Utah. It is listed on Klaviyo's agency directory at the Platinum Master tier, where it lists Strategy & Consulting, Implementation & Onboarding, Technical Development & Design and 4 more services for brands with $1M to over $500M in annual revenue, on BigCommerce, Magento, Shopify, Shopify Plus, Salesforce Commerce Cloud, WooCommerce and Netsuite.
Overview
CrucialPoint is a Salt Lake City agency that provides email, SMS, loyalty and retention marketing, plus technical audits and migrations. It helps brands turn customer engagement into repeat revenue and move or review their marketing platforms. It is a Klaviyo Platinum Master tier partner.
For Shopify brands
- Handles email and SMS marketing, including automation and send strategy, so the in-house team does not have to run every channel.
- Migrates email to Klaviyo and audits marketing platforms, with a Klaviyo partner listing that covers Shopify and Shopify Plus.
- Builds loyalty programs and pricing and discounting strategies that connect across email, app and web.
- Built for
- Brands from $1M to over $500M in size on platforms including Shopify and Shopify Plus, in home furnishings, health and wellness, fashion and accessories, quick-service restaurants and construction supplies.
Products
- Email Marketing Email programs and automations built to bring customers back to purchase.
- SMS Marketing SMS messaging timed and integrated with the rest of a retention strategy.
- Loyalty Programs Loyalty programs tied into email, app and web messaging and offers.
- Mobile App Retention Push, content cards and in-app messaging unified into one customer experience.
- Pricing & Discounting Strategy for coupons, sales, subscriptions and loyalty rewards.
Integrations
Buyer notes
- Founded in 2019 and headquartered in Salt Lake City, Utah
- Klaviyo Platinum Master tier partner
- Serves North America per the Klaviyo partner directory
- Certified on Klaviyo, Braze and Salesforce Marketing Cloud
From CrucialPoint's own site and Shopify App Store listings, as of 2026-10-30.
Services
- Platforms
- BigCommerce, Magento, Shopify, Shopify Plus, Salesforce Commerce Cloud, WooCommerce, Netsuite
- Brand size
- $1M - $10M, $10M - $30M, $30M - $100M, $100M - $500M, >$500M annual revenue
- Regions
- North America
- Industries
- Hospitality: Wellness & Recreation, Retail: Subscriptions & Digital Goods, Retail: Home & Electronics, Retail: Food & Beverage, Hospitality: Travel & Hotels, Retail: Apparel & Beauty, Hospitality: Food & Beverage, Retail: Outdoor & Automotive
As listed on Klaviyo's agency directory, Platinum Master tier, 2026-11-03.
What services does CrucialPoint offer?
On Klaviyo's agency directory, CrucialPoint lists Strategy & Consulting, Implementation & Onboarding, Technical Development & Design, Omnichannel Messaging, Data & Analytics, Customer Service & Support and AI Strategy & Automation. It says it works with brands with $1M to over $500M in annual revenue, in North America. Platforms: BigCommerce, Magento, Shopify, Shopify Plus, Salesforce Commerce Cloud, WooCommerce and Netsuite.