Backstroke

Overview

Backstroke sells an AI email marketing platform for ecommerce brands. Its AI agents build email campaigns from a marketer's brief, vary campaign content for different audiences, and build audience segments. Marketers set the direction and the agents produce the campaign work.

Built for

Ecommerce and direct-to-consumer retail brands that run email marketing.

Products

• ●Predictive Models Text and image models that predict what recipients will click, trained on retail brand data.
• ●Content Variation Sends one campaign in many versions, including subject line and pre-header variations.
• ●AI Audiences Builds and updates audience clusters and syncs the segments with a brand's ESP.
• ●Analytics & Monitoring Shows campaign performance by audience cluster and provides custom monthly reports.
• ●Agent Compatible Templates Converts a brand's top email templates into code that the AI agents can use.

Buyer notes

• SOC 2 compliant, with a Trust Center listed on the website.
• Each customer has a named account manager.
• Offers proofs of concept (POCs) with validation tied to ROI metrics.
• Setup steps are brand configuration, agent-compatible templates, and audience cluster analysis.

From Backstroke's own site and Shopify App Store listings, as of 2026-10-26.