Ask Phill
Shopify Plus migration, design, development and retention services for fashion, lifestyle and beauty brands
Ask Phill provides Shopify Plus migration, design, development and retention services for fashion, lifestyle and beauty brands. It is listed on Klaviyo's agency directory at the Platinum Master tier, where it lists Strategy & Consulting, Implementation & Onboarding, Technical Development & Design and 5 more services, on Shopify and Shopify Plus.
Overview
Ask Phill is a Shopify Plus Platinum Partner agency based in Amsterdam that handles Shopify migrations, builds and retention work. It moves brands from other platforms onto Shopify Plus and designs, develops and maintains their stores. It joined Happy Horizon after ten years of bootstrapping.
For Shopify brands
- Moves your store from Magento, Salesforce Commerce Cloud, Centra, BigCommerce, WooCommerce or a custom stack onto Shopify Plus, including data, redirects and integrations.
- Runs a discovery audit before build that maps your current platform and produces an architecture decision document.
- Builds retention strategies and automated email journeys using Klaviyo, Bloomreach and Voyado after launch.
How it works
Each migration runs through five steps: Explore, Discover, Design, Develop and Go-live. After go-live the team provides two weeks of hypercare, monitoring Core Web Vitals, conversion rates, SEO indexing and bug reports, and post-launch optimization starts in week three.
- Built for
- Mid-market to enterprise brands on Shopify Plus, mainly fashion, lifestyle and beauty brands in Europe.
- Pricing
- Migration work is offered in three tiers: No-Code, Accelerator and Enterprise. Budget ranges are discussed in the first working session, and a proposal follows once scope is agreed.
Products
- Shopify Migration Moves brands from other platforms onto Shopify Plus, including data, SEO redirects and integrations.
- Strategy Commerce strategy, IT architecture and tech stack design for unified commerce on Shopify.
- Design UX/UI design, design systems and email design for Shopify stores.
- Development Custom Liquid themes, headless builds on Hydrogen or Next.js, custom Shopify apps and integrations.
- Retention Audits and builds flows, personalisation and email marketing using Klaviyo, Bloomreach and Voyado.
Integrations
Buyer notes
- No-Code tier migrations go live within three months.
- Roughly one in four migrations is reframed at the Discover stage.
- Shopify Platinum Partner since 2025 and a Klaviyo Platinum Master tier partner.
- Based at Keizersgracht 127, Amsterdam, with 60+ staff.
From Ask Phill's own site and Shopify App Store listings, as of 2026-10-30.
Services
- Platforms
- Shopify, Shopify Plus
- Regions
- North America, Europe
As listed on Klaviyo's agency directory, Platinum Master tier, 2026-11-03.
What services does Ask Phill offer?
On Klaviyo's agency directory, Ask Phill lists Strategy & Consulting, Implementation & Onboarding, Technical Development & Design, Omnichannel Messaging, Data & Analytics, Growth & Acquisition, Customer Service & Support and AI Strategy & Automation. Platforms: Shopify and Shopify Plus.
How much does Ask Phill cost?
Migration work is offered in three tiers: No-Code, Accelerator and Enterprise. Budget ranges are discussed in the first working session, and a proposal follows once scope is agreed.