Afford X

Overview

Afford X sells affordability scoring for advertising audiences. It scores consumers into 10 deciles by modeled purchasing power and delivers them as segments for suppression or higher bidding inside campaigns on Meta, Google DV360 and CTV. The aim is to reduce spend on people who cannot afford a product's price point.

Pricing

The About page lists a flat CPM of $0.90, with no percentage of spend and no hidden fees. The home page offers a free audience audit.

Products

• ●Audience Scoring Scores audiences into 10 affordability deciles by purchasing power, calibrated to a product's price point.
• ●Suppression Excludes low-affordability deciles (D1–3) from campaigns before the auction.
• ●Buyer Signal Segments of higher-affordability buyers (D8–10) for allocating more spend.
• ●Propensity Shield Shifts spend toward higher-affordability buyers inside existing campaigns.

Integrations

Buyer notes

• Works inside existing campaigns; the site says no new seats, tools or contracts are needed.
• The home page says impact can be measured in 30 days.
• On Meta, segments are pushed to your ad account; on DV360, you select them from the data marketplace.
• Activation: Meta suppression and inclusion, DV360 suppression and bid cap, CTV pre-bid suppression.

From Afford X's own site and Shopify App Store listings, as of 2026-10-20.