AdRoll is a Shopify app developer that makes AdRoll Advertising, an app on the Shopify App Store. It provides a multichannel advertising and account-based marketing platform. It has a free plan.
Overview
AdRoll is a digital advertising platform, run by NextRoll, that lets brands create, manage and optimize campaigns across display, native, video, mobile, social, connected TV, digital out-of-home and ChatGPT ads from one dashboard. It covers retargeting and brand awareness campaigns, with analytics and cross-channel attribution. AdRoll ABM, formerly RollWorks, is a separate account-based marketing product for B2B teams.
For Shopify brands
- Run retargeting campaigns to people who have previously interacted with the brand, with dynamic ads that show previously viewed, top or recommended products.
- Manage ads across several channels from one dashboard instead of logging into multiple ad managers.
- Segment website visitors by behaviors and interest tied to the products in an ecommerce store, and import contact lists from a CRM, marketing platforms or CSV files for retargeting.
How it works
A brand can sign up for the self-service plan and pay as it advertises, or contact sales for managed services, which come with qualifying ad spend. The Advanced Package is a one-year commitment that includes the full platform, free ad credits and guaranteed services.
- Built for
- Brands of many kinds, with industry pages for retail, B2B, hospitality, finance, D2C and nonprofit, and a separate B2B product in AdRoll ABM.
- Pricing
- Self-Service and Managed Services are pay-as-you-go advertising, with managed services tied to qualifying ad spend. The Advanced Package requires a one-year commitment and includes monthly ad credits. Social ads and cross-channel attribution are add-ons on other plans. Prices are not listed.
Products
- AdRoll Platform to create, manage and optimize advertising campaigns across multiple channels from one dashboard.
- AdRoll ABM Account-based marketing platform for B2B teams, with multichannel ads, go-to-market orchestration and revenue reporting.
- Self-Service Pay-as-you-go advertising; cross-channel attribution and social ads available as add-ons.
- Managed Services Pay-as-you-go advertising with managed services included with qualifying ad spend.
- Advanced Package Full platform, free ad credits and guaranteed services on a one-year commitment.
- Cross-channel attribution Identifies the channels, campaigns and journeys that generate conversions and revenue.
Integrations
Buyer notes
- Advanced Package requires a one-year commitment.
- Social Ads is a self-service only feature.
- Third-party audience targeting is available to US customers only.
- Managed Services require qualifying ad spend; contact sales for details.
From AdRoll's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
- Free plan
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does AdRoll make?
AdRoll has 1 app on the Shopify App Store: AdRoll Advertising.
How much does AdRoll cost?
It has a free plan.