Next.js
React framework for production ecommerce sites with built-in performance optimization
Official site →Next.js is a React framework for building custom or headless storefronts with server-side rendering, automatic image optimization, and edge caching baked in. Best fit for Shopify brands moving off the default theme to a headless setup, or teams already on a custom frontend who want faster pages and faster build cycles.
What Next.js does for Shopify brands
- Server-side rendering & edge caching cut load times, lifting conversion rate
- Automatic image optimization shrinks payloads without manual asset work
- Turbopack cuts local dev startup ~400% & code updates ~94% vs prior toolchain
- Faster builds & deploys free engineering hours across every release cycle
