Decile builds high-LTV customer personas from your purchase data and syncs them to Meta, TikTok, & Google as lookalike audiences. Predictive lifecycle segments feed back into email & sms flows to drive repeat purchases. Best fit for dtc brands with enough order history to model personas, typically apparel, health, and cpg.
What Decile does for Shopify brands
- High-LTV personas synced to Meta, TikTok & Google lower effective cac on same ad spend
- Lookalike audiences built from best customers replace generic interest targeting
- Predictive lifecycle segments surface right product to right customer, lifting repurchase rate
- Persona-tuned flows raise customer lifetime value from existing buyers
